The OBEY art concept was truly revealed today while taking a ride on the bus. A kid gets on the bus wearing a hat with above the brim displaying the word "OBEY". The next person to follow him was an older man with a hat displaying a logo of the broncos. At this point I thought to myself how the man wearing the broncos hat would always be loyal and cheer at any sport event that included his team winning. I'm sure he would wear a broncos jersey to work on "wear your favorite jersey to work day". I might even dare to say the man might "obey" the broncos. Obey in the sense that he is obedient to his broncos and will support them any time a product is sold with the broncos logo displayed on it. Say, your hat or example. Obey, you sneaky genuis. You display your satire of the American marketing ploy in plain sight. Well, it may get by some but this one hit the mark for me. Well done obey.